My journey started in 2005 when I joined Esri, a company that makes software for mapping and geospatial analysis. I didn't know much about it at the time, but there's just something about maps that caught my attention. They're tactile, visually compelling, and interactive. I wanted to enjoy what I did and create software that people would enjoy using and that helps solve real-world problems. As I progressed within the company, I took on various roles, from building demos and proofs of concept to engaging directly with clients. Each experience deepened my understanding of client needs and how they use our technology. I'm grateful for the opportunities I've had to work across almost every part of our organisation in a variety of roles, which has given me a great foundation to understand our customers, our business, and to take on the role of CTO.

AI is revolutionising the GIS industry in two key areas. First, GeoAI involves combining AI and ML with geography to answer questions more quickly and efficiently at scale. Within ArcGIS, we offer pre-trained ML tools for tasks like object detection and classification. For example, we can analyse satellite imagery to identify roof shapes and generate a dataset of polygons representing those roofs, enabling further analysis such as calculating the potential for solar panel installation based on various geospatial factors. Second, Generative AI allows us to integrate AI assistants into our workflows, making geographic approaches more accessible through natural language queries. This evolution creates a more intuitive interface to complex technologies, enabling users to get results easily, from determining bin collection days to answering complex geographic questions.

We offer a variety of services to assist organisations through a phased approach: design, build, operate, and maintain. My advice is twofold. First, think about your whole organisation and the challenges you're trying to solve. It's not just about having the best tools but also about using them effectively to drive business benefits. Second, engage with the wider geospatial community to learn and improve through shared experiences. Don't go it alone – there are lots of organisations you can learn from, even outside your sector. For example, the principles of logistics, optimising operations and resources, and making data-driven decisions in real-time apply across a whole range of organisations and industries. Starting with ArcGIS Online, our software-as-a-service system, provides a practical and scalable approach that grows with organisations.

This is a brilliant time to be considering a career in the geospatial field, with unparalleled accessibility to technology. My advice is to get stuck in, whatever stage you're at. Connect with people, build your network, come to events and get inspired by organisations making a real difference through geography. The geospatial community is really special – people recognise the value of these approaches and want to help each other learn, improve, and share. There are so many sectors to choose from where geography is relevant, and there's lots of interesting and important work to be done. So, go and get inspired, and create the world you want to see.