AI-Powered Media & Entertainment: Transforming Revenue Models & D2C Strategies
Building Sustainable Media Models
A concise reference for developing resilient, growth-oriented approaches that deliver value in an evolving media landscape.
KEY POINTS
Balance Hybrid Revenue Streams
Combine subscription and advertising approaches based on content type and audience preferences. Don't rely exclusively on a single revenue model when audience needs are diverse.
Design for Audience Segments, Not Averages
Develop tiered offerings that address different price sensitivities and preference groups rather than one-size-fits-all approaches.
Create Bundling Advantages
Package complementary services to increase perceived value and reduce churn. Focus on integration that simplifies the user experience beyond mere discounting.
Implement Algorithmic-Editorial Balance
Deploy recommendation systems that combine AI efficiency with human editorial judgment to both satisfy and surprise viewers.
Apply AI Strategically, Not Universally
Target AI implementation to specific business challenges where it can expand coverage or enhance personalisation without compromising quality.
Match Distribution to Content Distinctiveness
Reserve direct-to-consumer approaches for truly differentiated content while leveraging traditional distribution for broader offerings.
Partner for Technology, Own the Experience
Focus internal resources on audience relationships and content differentiation while leveraging partnerships for technological capabilities.
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Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
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