Beyond MQLs: Reframing success in B2B marketing

03 Foreword
04 Introduction

05 - 10

Insights: The state of B2B marketing: Key trends and transformations

Chapter 1. Beyond MQLs: Driving revenue with account intelligence
Chapter 2. Navigating the Dark Funnel: Early engagement in complex buying journeys
Chapter 3. The AI revolution in marketing: From intent to personalization
Chapter 4. Strategic Marketing-Sales Alignment: Building Revenue Engines
Chapter 5. Balancing Brand and Demand: Content that Drives Long-Term Value
Actionable Guide: Moving Beyond MQLs
11 Market Views
12 Survey Results
31 About 6sense
32 About TechPros.io
13 Conclusion: Redefining marketing's path forward
Revenue Clinic

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

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