Beyond MQLs: Reframing success in B2B marketing (2nd edition)

Contents

03 Foreword by Chris Frampton
04 Introduction
05 Chapter 1: Marketing as a strategic value driver
06 Chapter 2: Building trust through value delivery
07 Chapter 3: The evolution of marketing teams
09 Chapter 5: Community and relationship building
38 Survey Results
40 About 6sense
08 Chapter 4: Redefining success metrics
10 Market Views
39 Conclusion: The future of B2B marketing success
41 About TechPros

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

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Foreword by

Chris Frampton

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