Beyond MQLs: Reframing success in B2B marketing

Market Views

Explore the individual perspectives for each of the B2B marketing leaders, each offering unique insights and strategies that shape the contemporary marketing landscape.

Melanie Le Sage Group Head of Marketing Oxford Instruments
Tom Rivers Head of Brand Speechmatics
Anders Lindstrom Senior Director of Marketing Cezanne HR
Bhanu Chawla Global Director of Demand Generation ComplyAdvantage
Dan Mortimer Head of Marketing Nimble Approach
Graeme McKee VP of Marketing Systal Technology Solutions
Hans Smans Head of UK Growth Marketing AND Digital
Keith Povey Director of Revenue Marketing Panaseer
Liliana Osorio VP of Marketing Chattermill
Maria Liw Global Head of Digital Marketing SimCorp
Matteo Ducci Head of Marketing Informa Festivals
Matti Vaininen Marketing Director (CMO) LeadDesk
Megan West Director - ABM & Marketing Services Hotwire
Nick Washbourne Commercial Director Force24
Ross Brown Head of Email Marketing Gungho Marketing Ltd
Sarah Haddon VP of Growth Planday
Frida Ahrenby Chief Marketing Officer Rillion
Aaron Tanner VP of Revenue BlueOptima
Adam Crossling Marketing & New Business Director Zenzero
Tommy Powell Head of Marketing, UK & Ireland Reapit
Michelle Urwin Executive Vice President Skai
James Skellington Head of Strategic New Business Force24
David Keene Chief Marketing Officer Wipro
Sharon Forder CEO Revop
Jillian Als VP of Marketing Queue-it

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

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Market View 01

Melanie Le Sage, Oxford Instruments

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