What Sales REALLY needs from Marketing in 2025

Market Views

Explore the individual perspectives of these senior sales leaders, each offering unique insights into how marketing must evolve to support modern B2B sales success. Their collective experience provides a comprehensive view of sales-marketing alignment challenges and opportunities.

Jamie Willey Senior Business Development Leader
Niels Zijdervel Chief Sales Officer
Ilkka Vertanen Sales & Marketing Director for Finland and the Baltics, LINK Mobility
Varun Chopra Enterprise Sales Director Multiverse
Eero Juvonen Sales Director Oneflow Finland
Oliver Forder Managing Director, International Sales Extreme Reach
Gary Young Head of External Sales Business Unit Automation, VITRONIC Machine Vision
Jason Yule Vice President of Sales WTax
Alex Freeman Global Head of Sales Operations YouGov
Georgina Beard Head of Sales Enablement, SEON Fraud Fighters
James Mensforth Senior Director Aircall
Minco de Boer Sales Leader
Pieter Heyvaert International Sales Director, Materialise
Richard Francis VP Marketing & Business Development Foleon
Arjun Mahajan Chief of Client Partnerships AND Digital
Luke Rogers Vice President of EMEA ComplyAdvantage
Kosovare Lenjani Head of Sales, Northern Europe, Spendesk

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

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Market View 01

Jamie Willey

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