What Sales REALLY needs from Marketing in 2025

Contents

03 Foreword by Andy Champion
04 Introduction

05 - 12

The B2B Sales-Marketing Quick Action Playbook…

Chapter 1. Winning Through Timely, Relevant Engagement
Chapter 2. Navigating Complex Buying Groups
Chapter 3. From Lead Volume to Account Intelligence
Chapter 4. Personalisation at Scale: What Sales Really Needs
Chapter 5. Leveraging AI and Intent Data for Sales Success
Chapter 6. Content That Drives Revenue: A Sales Perspective
Chapter 7. Building the Foundation for Long-term Success
Actionable Guide: Moving Beyond MQLs
13 Market Views
14 Survey Results
33 About 6sense
34 About TechPros.io
15 Conclusion: Redefining Sales-Marketing Partnership
Illuminate your dark funnel! A customised revenue report

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

Contact 6sense
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Foreword by

Andy Champion

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