What Sales REALLY needs from Marketing in 2025
Conclusion
Redefining Sales-Marketing Partnership
The insights shared by our sales leaders, combined with our survey data, reveal a clear mandate for change in how marketing supports sales success. With buying groups expanding to 10-13 stakeholders and vendors receiving just 17% of buying group time during evaluation, the imperative for more sophisticated sales-marketing collaboration has never been stronger.
Key Takeaways
Key Takeaways
Key Takeaways
Actions for Sales and Marketing Leaders
The future of B2B sales success lies in the ability to identify and engage prospects at the right moments - across their entire journey, navigate complex buying groups effectively, and deliver value through every interaction. This requires a fundamental reset in how sales and marketing teams collaborate, supported by sophisticated technology and shared metrics.
As buying journeys become increasingly complex and compressed, organisations that master this new approach will find themselves not just participating in sales conversations, but leading them.
Illuminate your dark funnel!
A customised revenue intelligence report
As a valued partner, we offer you:
- A comprehensive analysis of your total addressable market
- AI-powered insights into buyer intent signals
- Strategic framework for early buyer engagement
The reality of B2B buying: Understanding your revenue potential
▶ Buyers conduct 70% of their research anonymously
▶ Early engagement leads to 84% win rates
▶ AI-powered intent signals drive 12-15x higher conversion
▶ Complex buying groups require sophisticated targeting
In this focused 60-minute session, we'll share:
Complete dark funnel analysis
Active buyer intent signals in your market
Priority in-market account identification
Competitor engagement patterns
Contact Stefano.Iacono@6sense.com
to schedule your session
About 6sense
6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.