From archives to assets: Exploring media monetisation in the age of AI
Moving beyond traditional archive management
A concise reference for adapting to an AI-powered, value-focused approach that transforms archives from cost centres to strategic assets.
KEY POINTS
Focus on structured knowledge, not just content storage
Transform archives from collections of documents to networks of interconnected knowledge components that enable sophisticated discovery and analysis.
Prioritise temporal context alongside factual accuracy
Ensure content includes precise information about when it was published and how it relates to specific events, critical for historical analysis and trend identification.
Develop IP frameworks for the AI era
Structure rights around specific user behaviours – human reading, machine reading, summarisation, and sharing – combined with agreed business purposes.
Think platforms, not just publications
Evolve from delivering static content to creating environments where users can interact with information through personalised, conversational interfaces.
Balance automation with editorial judgement
Use AI to handle routine tasks while redirecting human expertise toward deeper analysis, insight generation, and quality assurance.
Integrate business strategy with technology decisions
Ensure all technology investments directly support clear business objectives with measurable outcomes and governance processes.
Create multi-dimensional partnership strategies
Develop relationships that combine complementary content, technical capabilities, and audience reach to create new value propositions.
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Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
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