From archives to assets: Exploring media monetisation in the age of AI

Foreword by Giorgio Tacchia
Introduction

Insights: Strategic priorities in media archive monetisation

Chapter 1. Transforming archives from storage to strategic assets
Chapter 2. AI as the cornerstone of modern content management
Chapter 3. Emerging monetisation models for the AI era
Chapter 4. Balancing technology investments with business objectives
Chapter 5. Maintaining content integrity and control in an AI-driven ecosystem
Chapter 6. Creating value through AI-enhanced content formats
Chapter 7. Building partnerships to maximise archive value
Chapter 8. Preparing for the future media landscape
Actionable guide: Moving beyond traditional archive management

Market Views

Explore the individual perspectives of these media executives, each offering unique insights into how organisations are leveraging AI to transform content archives from storage liabilities into strategic assets.

McKinley Muir Hyden Financial Times
Ayushman Saha Financial Times
Stephen Thomas Financial Times
Meropi Kylika CNBC International
Survey Results
Conclusion: Redefining media value in the age of AI
About Globant
About TechPros.io

Connect with us and let's shape the media's future together.

Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.

Globant-UK@globant.com

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FOREWORD by

Giorgio Tacchia