From archives to assets: Exploring media monetisation in the age of AI
Redefining media value in the age of AI
The insights shared by our media executives, combined with our survey data, reveal a clear direction for media organisations seeking to transform their archives from cost centres to strategic assets.
With 75% of survey respondents already actively monetising their archives and AI unanimously identified as the transformative technology, the imperative for more sophisticated archive management has never been stronger.
Key takeaways
Archives as strategic assets
- Historical archives now represent untapped revenue potential rather than storage burdens
- 75% of organisations cite new revenue opportunities as their primary transformation driver
- Temporal context and professional curation create unique value that generic AI cannot replicate
AI-enabled knowledge structures
- AI unanimously identified (100%) as the most impactful technology for archive monetisation
- Natural language interfaces transform how users discover and interact with content
- Structured knowledge components enable more sophisticated analysis than simple text storage
Hybrid monetisation models
- Multi-faceted approaches preferred by 50% of media executives
- Content licensing and subscription services each represent significant opportunities
- API-based enterprise integration creates new B2B revenue streams
Rights management frameworks
- IP protection structured around specific user behaviours: reading, summarisation, sharing
- Rights management identified by 25% of respondents as a primary monetisation challenge
- Trusted media brands leverage their reputation as a differentiator in a low-trust environment
Technology-business alignment
- Implementation clarity varies widely, with 75% uncertain about current AI implementation status
- Successful implementations achieve dramatic efficiency improvements (up to 600%)
- Technology investments must fulfill genuine commercial needs rather than being adopted for their own sake
Content format innovation
- AI enables new formats like executive summaries and "taxi packs" for busy professionals
- Enhanced metadata and intelligent recommendations transform content discovery
- Personalisation capabilities allow tailored content delivery based on user characteristics
First-party data integration
- Combining content strategy with customer data creates a multiplier effect on monetisation
- Integrated approaches enable more effective acquisition, retention, and upselling
- Enhanced customer relationships increase advertising and sponsorship value
Actions for media executives:
- Implement structured knowledge frameworks that transform content from simple text to interconnected insights and enable sophisticated discovery
- Develop comprehensive rights models that address both current and emerging AI use cases while maintaining control of valuable intellectual property
- Create governance structures that bridge editorial, technical, and commercial functions to enable coordinated decision-making
- Invest in first-party data strategies that enhance content value through personalisation and targeted distribution
- Establish clear KPIs and success metrics that connect technology investments directly to business outcomes
- Build strategic partnerships that combine complementary strengths while maintaining your core differentiators
The future of media success lies in the ability to transform archives from passive repositories to active, revenue-generating assets. This requires a fundamental reset in how organisations structure, manage, and commercialise their content, supported by sophisticated technology and clear strategic vision.
As content becomes increasingly detached from its original context through AI-powered discovery and distribution, organisations that master this new approach will find themselves not just participating in the evolving media landscape, but leading it.
Unlock your archive value!
A customised transformation roadmap
As a valued industry partner, Globant offers:
- A comprehensive archive value assessment and monetisation strategy
- Analysis of your specific content assets and their revenue potential
- Strategic framework for implementing AI-powered knowledge structuring
- Access to expertise across media, technology, and data science
Meeting your unique needs wherever you are on the journey
For media organisations at the early exploration stage:
We can help you assess archive value and develop initial monetisation strategies with quick-win opportunities
For those implementing basic solutions:
Our expertise spans metadata enhancement, content structuring, and rights management frameworks
For organisations actively monetising archives:
Creative approaches to expand revenue streams and enhance operational efficiency through advanced AI implementation
Globant's approach focuses on partnership, not just expertise
Globant offers more than just time and resources. We aim to find partners with shared goals, aligning our interests through commercial models where we "have skin in the game" with commitments to measurable KPIs. Our value comes from delivering outcomes, not just services.
With expertise across the full content value chain—from archive structuring to AI-powered discovery and monetisation—we provide a complete solution. Our relationships with technology providers, AI platform developers, and content distributors reduce complexity and accelerate your path to value creation.
Contact globant-uk@globant.com to schedule your strategic session and begin transforming your archives into strategic assets.
Connect with us and let's shape the media's future together.
Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
Globant-UK@globant.com