Foreword by
Managing Director, Globant
Let me share something I've observed across twenty years in this industry:
media archives represent far more than dormant content – they are untapped revenue streams waiting to be activated.
As someone who built an OTT platform serving 60 million clients before joining Globant, I've seen firsthand how the right technology approach can transform content assets into powerful business drivers.
What makes today's opportunity unique is the convergence of AI capabilities with evolving monetisation models. This isn't merely about making archives searchable – it's about creating entirely new value propositions that weren't previously possible. The most forward-thinking organisations understand that connecting content strategy with customer relationships creates a multiplier effect that neither can achieve alone.
At Globant, we approach this challenge differently. We don't simply provide technology – we invest ourselves in your success through what I call a "skin in the game" model. Our partnerships are built around shared KPIs and measured outcomes, aligning our incentives with your business goals rather than technical implementation milestones.
The strategic value emerges when you connect the dots between two critical assets: your unique content and your customer relationships. Consider how combining structured knowledge components with first-party data creates opportunities for personalisation, targeting, and new revenue streams that extend far beyond traditional approaches. This combination doesn't just reduce costs – it fundamentally enhances your equity value.
Yet implementing this vision requires navigating significant challenges: rights management complexities, legacy system integration, expertise gaps, and cultural resistance. From my experience designing systems for global sports distribution to leading media transformation initiatives, I've learned that success demands both technical expertise and business acumen.
The insights captured in this report come from conversations with visionaries at the Financial Times, CNBC International, and other leading media organisations who are pioneering new approaches to content monetisation. Their experiences offer valuable lessons in balancing innovation with practicality, automation with human judgment, and short-term results with strategic positioning.
What emerges is clear: the organisations that will thrive are those that view archives not as cost centres but as strategic assets capable of driving multiple revenue streams. By combining AI-powered knowledge structuring with sophisticated customer data strategies, these companies are creating sustainable competitive advantages that extend far beyond traditional content monetisation.
I invite you to explore these insights and consider how they might reshape your approach to unlocking the full potential of your content archives. The opportunity is substantial for those ready to embrace this transformation.
Connect with us and let's shape the media's future together.
Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
Globant-UK@globant.com