Contents
Executive Summary
Foreword from Mention Me
by Andy Cockburn, Founder & CEO
Introduction
Key insights: AI for customer acquisition, retention, and advocacy
01.
Using AI for Personalised Customer Acquisition
02.
Improving Customer Retention through Personalisation with AI
03.
Strengthening Customer Advocacy Using AI
04.
Balancing AI with Authentic Human Interaction
05.
Integrating AI into Marketing Strategies and Infrastructure
06.
Measuring ROI in Marketing with AI
Market Views
Conclusion
About Mention Me
