Market Views

Explore the perspectives of 8 marketing leaders, each offering insights into strategies to navigate the evolving marketing landscape that incorporates AI.

Charting the Marketing AI Roadmap: Optimizing Acquisition, Retention and Advocacy

Marko Djukic

Global Director Brand Marketing at Pullman Hotels & Resorts

01

Charting the Marketing AI Roadmap: Optimizing Acquisition, Retention and Advocacy

Peter Martin-Simon

Chief Customer Officer

at esure Group

02

Charting the Marketing AI Roadmap: Optimizing Acquisition, Retention and Advocacy

Suraj Nagaraj

Head of Product for Loyalty and Support

03

Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI

Nancy Dafiewhare

Former Head of Digital Marketing at Standard Life (Phoenix Group)

04

Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI

Shaun Rowan-Popoff

Senior Vice President of Marketing at Green Dot Corporation

05

Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI

Adriana Sanchez

Regional Marketing Director & Regional Activation Director

06

Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI

Paola Arias

Marketing Strategist in Financial Services and Content Creation

07

Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI

Janet Jaiswal

Advisor and Former VP Global Marketing

08

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Key Insights 06:

Measuring ROI in Marketing with AI

Contents

Up Next: Conclusion:

Navigating the Future of Marketing with AI