CUSTOMER INSIGHT 05
Stefano Iacono
HEAD OF DIGITAL & DEMAND GENERATION
Their marketing vision
Having built an award-winning market-leading payment infrastructure solution, to underpin its next level of growth Modulr was to develop and execute a marketing programme that would:
(1) raise awareness of the Modulr brand across finance, technology and accounting professionals from within key target accounts across the UK and Europe;
(2) build a reliable demand generation process that delivers ongoing conversations with buyers which lead to sales pipeline and revenue.
Modulr was also looking to accelerate new relationships with systems integrators and industry consultants involved in digital transformation programmes within the Banking and Financial Services (BFSI) sector. Many of these programmes require payment technology investment.
How Network Sunday helped
Central to our work has been the development of an internal content and events programme 'Pulse'. Pulse involves leading with an interesting industry thought leadership theme and interviewing senior business and technology professionals. Insights feed into content and virtual events programmes where the Modulr account teams get to meet and engage with participants.
Network Sunday assists with theme and questionnaire development, outreach, interview management, exploratory calls, content production and marketing, event and event moderation.
Themes to date have included:
- The Pathfinders: Leading Future Facing Accountancy.
- How today’s lenders operate an Instant Economy.
- How Recruitment agencies are innovating for candidate experience in 2020.
- Disruption in 2020: Driving innovation in Accountancy services.
- How Senior Tech & Finance Leaders are innovating CX in 2020.
- Laggards and Leaders: Fast-Tracking Financial Technology Innovation in a Legacy Ecosystem.
In 2020 TechPros.io contributed to a major research study that revealed how business leaders are gaining a competitive edge by eliminating the hidden cost of payment inefficiencies. The Pulse programme feeds major content publication milestones in Modulrs marketing calendar.
Working with Network Sunday has been an absolute pleasure. They constantly bring great ideas to the table, challenge our thinking and all whilst being excellent tacticians. Network Sunday have become synonymous with the VIP sales and marketing efforts to our top tier accounts.
Results
Network Sunday had helped strengthen Modulr's brand across key verticals which include key lending, accounting, banking, recruitment and travel. Our programmes are also building relationships with digital transformation consultants and systems integrators. Our initiatives have demonstrated solid ROI and over time, the range of services has been extended.
Many of the relationships we develop for Modulr are at the C-level, ordinarily very difficult to initiate without referrals from known credible professionals.
The TechPros.io supported services gave Modulr unrivalled market intelligence and now fall under their Pulse content and events programmes.
Modulrfinace.com (main offices London and Edinburgh) is a high growth Fintech with >£70M in funding from Blenheim Chilcot, Frog Capital and Paypal ventures. Their technology removes the need for bank accounts to make payments, automating payment flows and embedding payments within its clients exiting architecture.
Since its inception in 2015, Modulr has processed payments worth £50 billion and processed 70 million transactions.
Clients include Revolut, Sage and Liberis. Modulr is listed as a Best Workplace by Great Place to Work UK and a Top 50 LinkedIn startup.
Modulr has an entrepreneurial culture and its team adapts quickly to market feedback and strategic change.