Introduction
B2B marketing has evolved! Your buyers are no longer interested in a sales pitch; they want to educate themselves on their own terms, while still seeking genuine human connection and community engagement. That's where Network Sunday comes in.. We've been driving successful B2B thought leadership marketing campaigns for technology and services companies in North America and Europe since 2018. Together with TechPros.io our content and events brand and thought leadership platform, we provide a unique approach to sales and marketing, where buyers and sellers collaborate on topics of mutual interest and co-create valuable content. This not only enhances your brand by offering memorable and valuable experiences to buyers but also generates demand, uncovering sales opportunities along the way. Our team is comprised of experienced marketers who specialise in creating thought-provoking thought leadership topics that resonate with decision-makers and influencers within your target accounts. We also have a dedicated team of interviewers, event moderators, writers, and designers who work together to deliver immersive educational experiences that foster connections and facilitate learning and sharing among your buyers In some client examples up to 70% of the "industry" discussions they have with buyers through the programme naturally progress into "business" discussions. At Network Sunday, we're excited to help you breathe new life into your B2B marketing and forge powerful connections and memorable experiences with your buyers.
IDENTIFY
and reach buyers from across your company’s Total Addressable Market (TAM)
ATTRACT
decision makers and influencers to give up their time to have conversations with you
ENGAGE
your buyers so their initial experience with you is positive and leads to follow on discussions
NURTURE
your buyers so they champion your organisation internally and influence a purchase decision
Brand & Demand Thought Leadership Marketing
We're excited to team up with you to create a captivating thought leadership theme and questionnaire. We'll invite your buyers to participate in an interview and feature carefully selected insights in a high-quality publication on the same topic. As part of the process, you'll have the chance to meet with the participants, discuss industry trends and topics, and draw out more of their insights for the publication. Typically, more than 40% of these discussions lead to follow-up calls, to explore how your solution can address their specific challenges - a seamless transition to a sales conversation once trust and value have been established.
Content Production
Content is king when it comes to marketing, and our team of expert writers, designers, and video editors are here to help you showcase your expertise or products and services in the best possible light. Whether it's through a custom content piece like this, featuring your customers and subject matter experts, or through a variety of other formats like newsletters, explainer videos, thought leadership articles, quote cards, market view reports, eBooks and podcasts, we have the skills and expertise to create compelling content that engages your audience and helps you stand out in a crowded market.
Participatory Events & Community
At Network Sunday, we love bringing people together through exciting events that spark meaningful discussions and connections. Our team includes experienced event moderators who use tried and tested formats to create engaging and participatory experiences for all involved. We also recently launched the TechPros Guild, an online community where interviewees and sponsors can review and comment on our 'One Pager' interview write-ups and engage in broader conversations and find out about events they can join.