Although buying habits have changed across many industries by becoming increasingly focused on digital sales processes with little-to-no human interaction, government procurement is unlikely to follow suit anytime soon. This is because of the strict tendering process that applies when spending public money. The standardised, structured tender process effectively creates a more level playing field for businesses to demonstrate the value of their offering as the quality of their marketing efforts is limited to being invited to participate. So whilst some meetings may move online, particularly following the global pandemic, government processes are highly unlikely to allow purchases to become digital first, with no buyer / supplier interaction or sales effort. The average age of decision makers involved in government purchases is higher than in the private sector, which partially explains why there hasn’t been the need to pursue a digital first sales strategy. But when millennials do mature into the decision making positions, will they still hold the same preferences when it comes to making purchases? We know that millennials prefer to conduct their own research when making purchases, and as previously mentioned often don’t speak with a salesperson at all, but this could well change in ten to fifteen years when they move into more senior decision making positions within government procurement.