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  • Pages
  • Editions
01 Cover
02 Contents
03 Introduction
04 Thoughts from the CEO
05 Survey Poll Results
06 Market Views
07 James McCormick
08 Suresh Balasubramanian
09 John Steinert
10 Melissa Alonso
11 Trinity Nguyen
12 Peter Isaacson
13 Kay Kienast
14 Nick Panayi
15 Juliana Pereira
16 Kacyn Goranson
17 Andrea Palten
18 Paige Asady
19 Lara Daniel
20 Kevin Alansky
21 Leslie Murdock
22 Leela Gill
23 Ellie Ahmadi
24 Josh Linard
25 Heather Larrabee
26 Joseph Lee
27 Erin Marks
28 Kenneth Dec
29 Lisa Viselli
30 Carla Sierra Fitzgerald
31 Randy Latimer
32 Rosina Feser
33 Rohit Wadhwa
34 Aash Sood
35 Gloria Zhu
36 Prash Shenoy
37 Dana Salman
38 Sidi Saliu
39 Avi Bhatnagar
40 Harsha Kotikela
41 Jeff Platon
42 MJ Patent
43 Jake Knight
44 Vicky Cunningham
45 Chris Collier
46 Payal Mathur
47 Jayashree Rajan
48 Seth Steinman
49 Michael Baer
50 Shaleen Dhrobra
51 Carmen Goldstein
52 Chris Leger
53 Joe Bresler
54 Moira Van den Akker
55 Matt Hummel
56 Rusty Bishop
57 Stephen O'Brien
58 Anastasia Shegidevich
59 Andrew Davies
60 Diana Henderson
61 HiIlary Oliver
62 Katie Draper
63 Kevin Rippon
64 Olusegun Ekundayo
65 Laurence Baker
66 Annie Wissner
67 Melissa Liedkie
68 Josh Harris
69 Wayne Gratton
70 Rich Smith
71 Three Tips
72 A Brief Exploration
73 About Network Sunday
74 About TechPros.io

Survey Poll Results


How much do you think the role of salespeople in the sales process needs to be rethought given changing buyers needs and habits?

As in the last two MarketView surveys, though this time with a much larger and more global pool of interviewees, more than half of the B2B marketing leaders we interviewed (in this case 55%) felt that the role needed to change ‘radically’. The rest said the role needed to change to at least some extent. No one thought it could continue as it has.

Marketers should invest more in delivering experiences for buyers given the generational shift towards entertainment

More than 9 in 10 interviewees agreed with this statement, suggesting that B2B organisations absolutely need to capitalize on the latest communications mechanisms. Today, options include podcasts, Guild forums, debate panels, games/quizzes, and peer polls.

Does involving your buyers and salespeople in thought leadership programs appeal to you?

As in our previous polls, 100% of interviewees embraced the idea that buyers and salespeople would benefit from playing a more active role in thought leadership programs. This is about taking buyers on a journey, and listening and responding to what they share about their needs and experiences.

Audiences no longer distinguish between B2C and B2B buying experiences. To engage buyers today businesses should surprise, excite and entertain them in the same way consumer experiences do.

Once again, as many as 8 in 10 interviewees felt that B2B buyers now have the same needs and expectations as consumers when interacting with brands and suppliers. This places the onus on B2B suppliers to be more creative and engaging across all channels.

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Market View List

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