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  • Pages
  • Editions
01 Cover
02 Contents
03 Introduction
04 Thoughts from the CEO
05 Survey Poll Results
06 Market Views
07 James McCormick
08 Suresh Balasubramanian
09 John Steinert
10 Melissa Alonso
11 Trinity Nguyen
12 Peter Isaacson
13 Kay Kienast
14 Nick Panayi
15 Juliana Pereira
16 Kacyn Goranson
17 Andrea Palten
18 Paige Asady
19 Lara Daniel
20 Kevin Alansky
21 Leslie Murdock
22 Leela Gill
23 Ellie Ahmadi
24 Josh Linard
25 Heather Larrabee
26 Joseph Lee
27 Erin Marks
28 Kenneth Dec
29 Lisa Viselli
30 Carla Sierra Fitzgerald
31 Randy Latimer
32 Rosina Feser
33 Rohit Wadhwa
34 Aash Sood
35 Gloria Zhu
36 Prash Shenoy
37 Dana Salman
38 Sidi Saliu
39 Avi Bhatnagar
40 Harsha Kotikela
41 Jeff Platon
42 MJ Patent
43 Jake Knight
44 Vicky Cunningham
45 Chris Collier
46 Payal Mathur
47 Jayashree Rajan
48 Seth Steinman
49 Michael Baer
50 Shaleen Dhrobra
51 Carmen Goldstein
52 Chris Leger
53 Joe Bresler
54 Moira Van den Akker
55 Matt Hummel
56 Rusty Bishop
57 Stephen O'Brien
58 Anastasia Shegidevich
59 Andrew Davies
60 Diana Henderson
61 HiIlary Oliver
62 Katie Draper
63 Kevin Rippon
64 Olusegun Ekundayo
65 Laurence Baker
66 Annie Wissner
67 Melissa Liedkie
68 Josh Harris
69 Wayne Gratton
70 Rich Smith
71 Three Tips
72 A Brief Exploration
73 About Network Sunday
74 About TechPros.io

Three Tips for Reinforcing Human Value in Digital-First B2B Customer Acquisition


Here are the tips provided by all 60 interview participants, categorized into 3 groups - follow them, and you'll undoubtedly achieve success!

One

Create exceptional digital touchpoints

  • Ensure your website is mobile-optimized and easy to navigate.
  • Encourage and incentivize staff to share valuable content through social media.
  • Use automated tools like chatbots for efficient and instant customer service.
  • Gain insights into your target audience's online behavior and preferences with digital analytics tools.
  • Encourage engagement with interactive elements like quizzes, surveys, and polls.
  • Use video to engage and build trust through authentic human experiences.
  • Provide educational content to build trust with prospects and address their problems.
  • Address common challenges and pain points and provide actionable solutions.
  • Use data and statistics to support your claims and build credibility.

Two

Adopt great sales and marketing techniques

  • Build trust with honesty and transparency in your marketing messages.
  • Showcase your brand's values and mission through real stories.
  • Provide experiences that create emotional connections.
  • Avoid overly salesy or gimmicky tactics in your campaigns.
  • Find ways to gather feedback from buyers.
  • Utilize AI to identify prospects, optimize content, and understand buyer intent.
  • Balance self-serve with sales support and human engagement.
  • Invest in building thought leadership content that offers value and opinion.
  • Run participatory content programs to educate and build relationships.
  • Join online communities and engage in industry discussions.

Three

Ensure sales and marketing collaborate

  • Encourage close collaboration between sales and marketing teams to inform customer-focused content that addresses needs throughout the buyer journey.
  • Equip sales teams with necessary insights on their target buyers.
  • Establish an executive-level partnership agreement between sales and marketing.
  • Develop a strategic plan around customer personas, goals, pain points, and journey work.
  • Foster a culture of collaboration to drive team alignment and celebrate wins together.
  • Understand and make transparent the compensation structure of team members.
  • Prioritize collaboration, communication, and adaptability.

Up next:

A Brief Exploration

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